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Revenue Management, Advanced Strategies (REMA801_HMRCY)

  • ECTS

    3 crédits

  • Composante

    IAE Savoie Mont Blanc


• Understand why market data matter and how it should be gathered
• Define and calculate key performance indicators at market level
• Analyse in details the performance of a hotel on its market for a given period, and between two periods
• Make an impactful oral presentation of a hotel revenue performance using a market data table

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Heures d'enseignement

  • Revenue Management, Advanced Strategies - CMCours Magistral10h
  • Revenue Management, Advanced Strategies - TDTravaux Dirigés5h

Pré-requis obligatoires

• Either students have attended the « Fondamentaux du Revenue Management » course in Semester 1
• Or they have studied this course by themselves (Exchange students)

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Plan du cours

• Market definition and competitive set (CompSet)
• Market Performance Indicators (MPI, ARI, RGI)
• Market Performance analysis
• Impactful presentation of a Market Performance table

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Compétences visées

• Market & Competition
• Competitive Set
• Compset providers
• RevPAR index, ADR index and Occupancy Index
• Market Analysis
• Presentation with impact

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Revenue Management for the Hospitality Industry (D.K Hayes & A.A. Miller) ed. Wiley

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