Revenue Management, Advanced Strategies (REMA801_HMRCY)

• Understand why market data matter and how it should be gathered
• Define and calculate key performance indicators at market level
• Analyse in details the performance of a hotel on its market for a given period, and between two periods
• Make an impactful oral presentation of a hotel revenue performance using a market data table

• Either students have attended the « Fondamentaux du Revenue Management » course in Semester 1
• Or they have studied this course by themselves (Exchange students)

• Market definition and competitive set (CompSet)
• Market Performance Indicators (MPI, ARI, RGI)
• Market Performance analysis
• Impactful presentation of a Market Performance table

• Market & Competition
• Competitive Set
• Compset providers
• RevPAR index, ADR index and Occupancy Index
• Market Analysis
• Presentation with impact

Revenue Management for the Hospitality Industry (D.K Hayes & A.A. Miller) ed. Wiley