Design & promote international packages (GEST701_ITMCY)

●      Comprendre qui sont les acteurs impliqués dans la création et la commercialisation de forfaits touristiques et comment ils interagissent.

●      Être capable de comprendre la cible d'un marché et de répondre à ses attentes.

●      Concevoir un forfait touristique de A à Z

●      Comprendre comment commercialiser les forfaits touristiques

• Utiliser quelques outils pour concevoir et promouvoir des forfaits touristiques : une grille budgétaire, un plan de vol, etc...

●      Comprendre l’anglais

•  Avoir connaissance des différents acteurs du secteur touristique

1. DEFINING TOURIST PACKAGE AND TARGETING THE MARKET

a)       Definition of a tourist package

What is a tourist package? What are the components of a tourist package? What are the different types of tourist packages? What are the different targets of tourist packages?

b)      Advantages and Disadvantages of tourist packages

For professionals? For tourists?

c)       Stakeholder mapping

Who are the different stakeholders who create tourist packages and sell tourist packages?

d)      Creating attractive tourist packages

What are the components that make a tourist package attractive? What do you need to take in consideration while creating a tourist package?

e)      Meeting the demand

What criteria to consider to meet customer expectations? (Habits, customs, entry policies, safety etc…)

        2. DESIGNING A TOURIST PACKAGE

a)       Designing steps

What are the steps involved in putting together a tourism package?

b)      Tools

Which tools are used to put together a tourism package?

       3. PROMOTING AND SELLING TOURIST PACKAGES

a)       Selling a tourist package

What are the different channels to sell a tourism package?

b)      Promoting a tourist package

What are the different channels to promote a tourism package?

c)       Costing and Profit

How do stakeholders make money on a tourism package?

d)      Logistics

What happen after the sale of a tourist package?

e)      Tourist satisfaction

1. To define a tourist package
2. To target the market
3. To design a tourist package
4. To use tools to design tourist packages : budget grid, flight plan etc…
5. To promote and sell tourist packages

MATERIAL :

Tourism Product Packaging, government of northwest territories.

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