Distribution (GEST08_SDMAYA)

To gain a precise idea of the different distribution channels in an international environnement

• To understand the domestic market structure & especially its specificities in terms of distribution

• To be able to work out the right strategy to distribute an offer in export countries

• To set up the different marketing actions to develop the sales abroad

Avoir des notions en marketing

Why go international ? reasons & risks

Modern trade & traditional retail

International distribution strategy

Focus on commercial agent & importer distributor

Students will gain an overview and understanding of the complexities and dynamics ofretailing from a national and international perspective

•L’OMC : https://www.wto.org/

•L’Union Européenne : https://europa.eu/

•La Commission Européenne – Réseau « Enterprise Europe Network » : https://een.ec.europa.eu/

•Direction générale des douanes et droits indirects : https://www.douane.gouv.fr/

•Ministère de l’économie, des finances et de la relance : https://www.economie.gouv.fr/

•Ministère de l’Europe et des affaires étrangères : https://www.diplomatie.gouv.fr/

•Réseau des CCI : https://www.cci.fr/ressources/international

•CCI France international : cci france international

•International Chamber of Commerce : https://iccwbo.org/

•France Chambre de commerce internationale : https://www.icc-france.fr/

•BUSINESS France : https://www.businessfrance.fr/

•Compagnie Française du Commerce extérieur COFACE : https://www.coface.fr/

•Bpifrance : https://www.bpifrance.fr/

•Le magazine Classe Export : http://classe-export.com/

•Revue Le MOCI : https://www.lemoci.com/

•The CIA World Factbook : https://www.cia.gov/the-world-factbook