E travel management and marketing (GEST001_ITMCY)

Volume horaire

CM : 15h / TD : 15h


This module is made with our strategic partner : Madamevacances.com - Résidence de Tourisme. This module will bring in-depth lectures and keynote talks by specialized professionals, case studies and visits. 


Students will develop full comprehension of e-travel business stakes and challenges


No preerequisites

Plan du cours

Travel digital conventional and unconventional processes

  • Understand how to test a market quickly with a small amount of ressources
  • Identify several operationnal diversions to change the mindset of students
  • Understand succes of startups like airbnb or Booking and how they use Growth Divertions
  • Build a landing page to test a market
  • Learn about facebook group and facebook ads
  • Case study AirBnb or Booking at their beginnings 
  • Talk about advanced tips on LinkedIn and Scrapping

E-travel business stakes and challenges

  • Understand the modern-day travel trade (new consumer habits and behaviour on a modern-day travel trade through various continents
  • Manage online sales and booking techniques
  • Lead analysis of the current state of the international travel trade
  • Discover how to use and optimize digital tools to provide better service for customers


Page Stephen (2009, 3rd-ed), Transport and Tourism, global perspectives, Pearson.
Middleton Victor (2009, 4th-ed.), Marketing in travel and tourism, Butterworth Heinemann

Diplômes intégrant ce cours

En bref

Crédits ECTS : 3

Méthode d'enseignement

Langue d'enseignement


UFR, Écoles, Instituts


Guilhem Lobre

Tél : +33 4 79 75 83 83

Email : Guilhem.Lobre @ univ-smb.fr


  • Chambéry (domaine universitaire de Jacob-Bellecombette - 73)