E travel management and marketing (GEST001_ITMCY)

Présentation

This module is made with our strategic partner : Madamevacances.com - Résidence de Tourisme. This module will bring in-depth lectures and keynote talks by specialized professionals, case studies and visits. 

Objectifs

Students will develop full comprehension of e-travel business stakes and challenges

Pré-requis

No preerequisites

Plan du cours

Travel digital conventional and unconventional processes

  • Understand how to test a market quickly with a small amount of ressources
  • Identify several operationnal diversions to change the mindset of students
  • Understand succes of startups like airbnb or Booking and how they use Growth Divertions
  • Build a landing page to test a market
  • Learn about facebook group and facebook ads
  • Case study AirBnb or Booking at their beginnings 
  • Talk about advanced tips on LinkedIn and Scrapping

E-travel business stakes and challenges

  • Understand the modern-day travel trade (new consumer habits and behaviour on a modern-day travel trade through various continents
  • Manage online sales and booking techniques
  • Lead analysis of the current state of the international travel trade
  • Discover how to use and optimize digital tools to provide better service for customers

Volume horaire

  • CM : 15.0
  • TD : 15.0

Bibliographie

Page Stephen (2009, 3rd-ed), Transport and Tourism, global perspectives, Pearson.
Middleton Victor (2009, 4th-ed.), Marketing in travel and tourism, Butterworth Heinemann

Diplômes intégrant ce cours

En bref

Crédits ECTS : 4

Méthode d'enseignement
Hybride

Forme d'enseignement
Travaux dirigés

Langue d'enseignement
Anglais

Contact(s)

UFR, Écoles, Instituts

Responsable(s)

Guilhem Lobre

Tél : +33 4 79 75 83 83

Email : Guilhem.Lobre @ univ-savoie.fr

Lieu(x)

  • Chambéry (domaine universitaire de Jacob-Bellecombette - 73)